If you’re only slightly knowledgeable about a topic trying to market to experts
on the subject would be stupid. But if you’re slightly knowledgeable and market
to complete newcomers to the niche then you can do that easily.
Spend some time working out just how much you know about this niche and
whether you could see yourself being able to write with any authority on the
subject.
no t
expert
It’s about knowing your audience
You do need to be an
to market in a niche
Don’t know anything about the niche?
No problem...
There are ways round this. You can either...
■ Partner up with an enthusiast you find on forums, social media or a
hobby blog and get them to do the content creation and you do the
marketing and other stuff.
■ Find freelancer writers and pay them to create the content for you.
■ Learn as much as you can in a short period of time and continue learning
as you go.
www.nichehacks.com | Find Your Perfect Niche In 7 Easy Steps 23
Personally if you’re completely clueless about the niche and it’s your first
project I’d recommend sticking with topics you know well.
This way you can write with authority and you’ll likely enjoy writing about it.
You’ll already know some of the problems people face or what makes them
happy about being involved in this niche.
summary
04 DO YOU KNOW ANYTHING ABOUT THIS NICHE s t e p
■ Work out how much you know about the niche.
■ Being an expert is not essential simply knowing something makes
you more knowledgeable than someone who knows nothing.
■ If you market to the correct target audience you will not have a
problem – don’t tailor your campaigns at experts if you are new to
the niche yourself.
■ There’s always room to partner with enthusiasts and experts even if
you are clueless.
on the subject would be stupid. But if you’re slightly knowledgeable and market
to complete newcomers to the niche then you can do that easily.
Spend some time working out just how much you know about this niche and
whether you could see yourself being able to write with any authority on the
subject.
no t
expert
It’s about knowing your audience
You do need to be an
to market in a niche
Don’t know anything about the niche?
No problem...
There are ways round this. You can either...
■ Partner up with an enthusiast you find on forums, social media or a
hobby blog and get them to do the content creation and you do the
marketing and other stuff.
■ Find freelancer writers and pay them to create the content for you.
■ Learn as much as you can in a short period of time and continue learning
as you go.
www.nichehacks.com | Find Your Perfect Niche In 7 Easy Steps 23
Personally if you’re completely clueless about the niche and it’s your first
project I’d recommend sticking with topics you know well.
This way you can write with authority and you’ll likely enjoy writing about it.
You’ll already know some of the problems people face or what makes them
happy about being involved in this niche.
summary
04 DO YOU KNOW ANYTHING ABOUT THIS NICHE s t e p
■ Work out how much you know about the niche.
■ Being an expert is not essential simply knowing something makes
you more knowledgeable than someone who knows nothing.
■ If you market to the correct target audience you will not have a
problem – don’t tailor your campaigns at experts if you are new to
the niche yourself.
■ There’s always room to partner with enthusiasts and experts even if
you are clueless.
